KISS Overcomes Concert Business Struggles With Hottest Show On Earth Tour
Reuters is reporting:
As the concert business struggles with top-name cancellations this
summer, KISS hits the road in North America, betting that its spectacle of classic rock, pyrotechnics and fire-breathing will lure cash-strapped concert-goers looking for dependable entertainment.
The group has embarked on its 32-date Hottest Show On Earth tour of the United States and Canada to promote its Sonic Boom album.
The fact that
KISS still plays 15,000-seat venues 37 years into its career comes from providing fans with what they want and touring with regularity, even when the band's popularity ebbed and flowed, its lead singer said.
"It's about the marathon,"
KISS co-founder
Paul Stanley told Reuters. "It's more about who lasts the longest - if you're depressed or lose your drive because of one tour or one show, then you're in the wrong business."
Stanley says fans are now "more discerning" and artists have to give them high-quality, high production
entertainment if they hope to fill arenas and amphitheaters during this economic downturn. "They want bang for their buck," he said.
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